Riyadh Metro - Digital Campaign Shorts

Content

For Riyadh Metro and the Royal Commission for Riyadh City, I contributed to a 30-film short-form motion campaign for social media and digital signage. The series communicates the network’s convenience, connectivity, and modern everyday use to diverse city audiences.

My Approach

I developed a flexible motion-design system that paired lifestyle photography with 2D typography, UI motion, and branded graphic accents. The modular approach kept all 30 deliverables visually consistent while allowing each short to engage quickly in fast-moving digital environments.