Riyadh Metro - Digital Campaign Shorts

Content

This project encompasses a large-scale digital campaign featuring a series of 30 short-form promotional videos created for the Riyadh Metro, under the Royal Commission for Riyadh City. Designed specifically for social media and digital signage, these bite-sized motion graphics pieces are tailored to quickly communicate the ease, modernity, and connectivity of the new public transit network to diverse demographics, from students heading to school to families exploring the city.

My Approach

For a high-volume campaign requiring 30 distinct deliverables, efficiency and brand consistency were paramount. I developed a flexible motion graphics template system that seamlessly blends high-quality lifestyle photography with sleek, modern 2D typography and UI elements. By utilizing the brand’s vibrant signature green to drive the kinetic typography and animated line accents, I ensured that each short immediately grabs the viewer's attention while maintaining a clean, corporate aesthetic. The swift transitions and loopable structure were specifically optimized to maximize engagement on fast-paced digital and social platforms.